I’m partial to WordPress – they’re hosting this site right now – and I was pleased to come across their post Five Tips for Mastering Your Social Media Marketing Plan. Though it’s a few months old, the tips are solid social media fundamentals that apply to everyone online.
- Share valuable content
- Know your audience
- Pick your platforms
- Define and measure success
- Listen to your fans
At the heart of their advice is a reminder to think about what you want out of social media and make a plan to achieve that goal (and then execute the plan).
If you don’t have a social media plan, consider writing one. A plan will make your decisions easier and ensure your time online is efficient.